From Sperry Van Ness Accelerated Marketing | John Johnson, CCIM - From the blog of our President and CEO Kevin Maggiacomo, Sperry Van Ness announces it’s ardent use of social media across the board, and it’s working. It a recent video produced by the company, SVN brokers around the country share testimony after testimony about getting ahead of the competition and closing deals by marketing themselves and their listings using social media. Kevin writes:
Social Media and Commercial Real Estate – while some say the two don’t mix, I say they’re flat wrong. I’ve been evangelizing the innovative use of technology and digital media in commercial real estate on this blog since day one. While I normally don’t use this forum to tout the company, I’m making an exception for this post.
The video above simply validates what I’ve been saying for quite some time, which is that social media and commercial real estate fit like hand-in-glove. Yes, I know it’s difficult to believe, but it’s true – there are still naysayers who decry social media and its effectiveness – they just don’t exist at Sperry Van Ness. We have won listings, received media exposure, broadened and deepened relationships, and yes, we have closed real deals with social media. While some of our industry peers play the skeptic and hold on to the past, we embrace the demands of the market and look to the future.Sperry Van Ness is the only major national brokerage firm that has mandated and achieved a 100% corporate wide adoption of social media. In fact, our position within the commercial real estate industry is so dominant with respect to social media that we dominate the top 25 most influential commercial real estate professionals on Twitter as ranked by wefollow.com. We actively blog, tweet, participate in discussions on LinkedIn and Facebook and we are huge believers in the power of viral video. Why is this important? Because it allows us to engage and be in the flow of real-time conversations in ways that our old-school brethren simply cannot. We are engaged, we listen, we understand, we get it…
I’ll climb down off my soap-box for now and give you a few updates…We are doing some great things with the redevelopment of our Digi award winning Online Publisher product (the web based tool that SVN Advisors use to create content rich proposals, brochures, property websites, etc.). The single point of entry design that SVN pioneered in 2000 is being rebuilt with Web 2.0 technology. The rebuilt product features content syndication capabilities, enabling our Advisors to seamlessly interact with various social media portals. Here, SVN Advisors will be able to push their newly listed inventory to Twitter, Facebook, LinkedIn, and YouTube, right from OnlinePublisher. Further, SVN will remain one of only a handful of firms/portals whose listing data LoopNet accepts through an automated data feed.
To read more about how SVN is using online marketing technology to advance the position of their brokers and listings, click HERE.
Tags: buyer, commercial, Commercial Real Estate, cre, investors, lenders, market, marketing, national, properties, real estate, seller, social media, sperry van ness, transactions, video