At Sperry Van Ness, a 23-year-old National Commercial Real Estate Company, there has been an ongoing debate whether it is better to be a Generalist or a Specialist when it comes to one’s professional focus. The commercial industry is made up of many different disciplines from which an Advisor may choose. We have retail, office, multi-family, industrial and other less known categorizes such as self-storage, hospitality, sale/leaseback and auctions. There is also the distinction of sales or leasing within most of the specialties listed above, and often times leasing can be broken down by tenant representation and landlord representation or even suburban versus urban properties and clients. The Specialist is an Advisor who picks one of these product types and focuses on offering the best possible services to his or her clients in that specific area of expertise. Historically this has been a great way to pursue the industry and to complete transactions.
From Robert J. Pliska, CRE, CPA Birmingham (Detroit), Michigan - Investment, residential and commercial real estate has been very trying in the last few years. An area that may help you as a real estate owner, investor and/or broker/advisor is to improve your attitude and your mental psych. A way to do this is to latch on to a few quotes that you feel appropriate to keep your enthusiasm up, provide momentum to get through a crisis, add a little humor to a difficult situation, use to close the next deal, provide impetus for a good return on your investment and any other way you see appropriate.. This has helped many as investment and commercial real estate advisors and owners. After all, history has shown that many have gone through worse battles than we are experiencing and they found a way to be positive and have the will and perseverance to continue forward and eventually achieve success.