Recently, I was asked to give a social media presentation to the Counselors of Real Estate of the National Association of Realtors at their national convention held in Philadelphia. The topic: Social Media - Identifying the Opportunities! This was to a group of very experienced real estate professionals who were questioning the benefits to them if they got involved. Attendees were highly complimentary, commenting on the program’s relevance and content.

Attached below is my outline which may be helpful to you on your decisions on how much time you should spend in social media and the rate of return for your time spent. Your only real cost is your time.  The presentation primarily focused on three social media venues – LinkedIn, Twitter and Facebook.